A Communications Program for GM Parts Wholesalers

NEW AUDIENCE UPDATE FOR 2025

GM has provided an updated database for Dealers to reach a wider range of customers, helping you build more solid relationships. They are your current customers that have purchased parts from you recently. These shops are identified as Your GM Parts Customers, labeled in blue, and allows participants to select them as part of their audience. If you previously selected a mile radius, these shops will automatically be added and could increase your magazine quantity. If you would like to change this, please go to the Audience tab to update. If you are a Direct Account, we can import your customers on your behalf as well. You will need provide a list to: support@ccainsights.com.

WOULD YOU LIKE TO JOIN?

GM dealerships can enroll here. Click here for more help. Direct Accounts can contact Insights Headquarters. Phone: 800.931.7478 Email: support@ccainsights.com

FIRST-TIME USER?

Already participating businesses that are entering the site for the first time can click here to set up user access. Once this is done, you will be able customize your communication pieces and audience.

For more information, please contact us at:

Phone: 800.931.7478 or Email: support@ccainsights.com

Experienced staff will serve as a resource for ideas on promotions, mail list selection and more.


© 2025 CCA Insights Program, General Motors.
The data collected on this site is used for the sole purpose of supporting the Service and Repair Insights Program.