NEW AUDIENCE UPDATE FOR 2025
GM has provided an updated database for Dealers to reach a wider range of customers, helping you build more solid relationships. They are your current customers that have purchased parts from you recently. These shops are identified as Your GM Parts Customers, labeled in blue, and allows participants to select them as part of their audience. If you previously selected a mile radius, these shops will automatically be added and could increase your magazine quantity. If you would like to change this, please go to the Audience tab to update. If you are a Direct Account, we can import your customers on your behalf as well. You will need provide a list to: support@ccainsights.com.